Fellow surrogate Erica and I had the misfortune of learning the hard way that 15 minutes is just not early enough to ensure making your panel! Our first choice panel, “Clients are Not the Target Audience. Users are” was already full as was our 2nd and 3rd choice panels.

Lesson learned – give yourself as much time as possible, arrive EARLY. And be sure to include time for pit stops en route to panels 🙂