It seems to be the year of milestone anniversaries for big festivals, and one not to be overlooked is Bonnaroo celebrating their 10th year today. Thousands will camp out in Manchester, Tennessee to spend their days and nights rocking out to the likes of Eminem, Buffalo Springfield, My Morning Jacket and The Strokes. While the fully stacked lineup might seem overwhelming, we’d like to provide you a little guidance based on our experiences at GSD&M. So if you’re headed to Manchester or staying put, these are some great bands on the scene right now.

We’re not quiet about our passion for music here at the agency. We’ve featured Bonnaroo performers The Black Keys and Florence + the Machine in our work for Zales and we are confident both of them will blow crowds away with their radio hits and other B-sides this weekend.

We were lucky enough to cross paths with Will Butler from Arcade Fire during SXSW at GSD&M for the Cast and Crew Party for Scenes from the Suburbs. It’s no secret that they are the band to see this year with their arsenal of (Grammy winning) songs complemented by an innovative visual show.

But don’t get fixated on the top half of the headliners, there are plenty of smaller acts that will impress you. J. Roddy Walston and the Business, who we met at The Industry Party in March, are being credited with reviving rock and roll. And we fully support that statement.

Representing Texas down in Tennessee, Hayes Carll will start off the festival on Thursday. We sat down with Hayes during SXSW and learned about what it’s like to be a singer/songwriter in Austin. He played for the agency, including his song Another Like You which was inspired by couples like James Carville and Mary Matalin.

Check out our interview with Hayes and let us know who else you’re seeing at Bonnaroo.