Tips for making your web idea a phenomenon

Are you the creator of the next internet phenomenon? Of course you are. Here are some tips to help you on your journey from Larry Smith, creator of the six-word memoir phenomenon. Godspeed.

START. This is the hardest part. The sooner you start, the sooner you’ll be on your way to your world-changing phenomenon.


Be flexible. Don’t freak if something does not go according to plan.


Empower the crowd. Let them know that they are a part of this too.


Love the crowd. “Be Clintonian with them.” Get out there and kiss some babies.


Set the crowd free. Let them run with it. Don’t hold them back.


Partner wisely.


Have a Jewish mother. (Let other people brag about you. Loudly.)


Create a persona. Branding 101.


Disrupt an icon. Can you get into the Guinness Book of World Records? Try, at least.


Keep it sacred. Thou shalt always honor thy internet phenomenon.

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