Gone are the days when print separated the audience from the storyteller. Users today don’t want to be captive and submissive, they want a personalized experience. The audience wants to interrupt the story.
Solution: Interactive Narratives.
An interactive narrative is a dynamic story that allows for personalized engagement and narrows the gap between writer and reader. With literature moving toward a digital format comes the opportunity to integrate and encourage audience participation.
So what’s the role of social media in interactive storytelling? Does little red riding hood really need a Twitter account?
Character/scene development through social profiles and blogs is a way to enrich readers’ experience through greater character/scenario details. You can create Facebook profiles for the main characters, add their info, use photos and status updates to deepen plot, introduce back-stories and character dialogue. Blogs can be used to shift story perspectives or highlight internal dialogue.
Creating multiple storytelling platforms increases the number of entry points for your audience to engage with the story and its community of readers. This expands your known target audience to friends of friends and facilitates social play. Inexpensive promotion, community building, audience acquisition and improved SEO are additional benefits of developing interactive narratives with social ties.