You gotta learn the lingo

By Angelica Erazo, Communications Intern

Have you ever had destinesia? How about creattitude?  I’d be willing to bet you’re probably feeling a bit of confuzation as we speak.

If you work in a creative industry, chances are you’ve heard these words (or ones like them) before. We’re not sure if it’s the creative energy spinning around our office, the occasional late-work-night delirium, or one too many breakfast tacos, but our people tend to get inventive with vocabulary. These words have become such office staples that Dorian, GSD&M’s SVP of People, has become their official keeper. The back of her door is covered in a post-it note word collage:


Here’s a short list of words to get you started. Don’t worry. There won’t be a test.

Destinesia: You can’t remember why you walked into a room, but know you’re supposed to be there

Awfullyzing: Thinking of the worst thing that could happen

Commutercate: Working while commuting

Twitterverse: The universe of Twitter (OK, so maybe we didn’t actually make this one up…)

Squibble: Not significant enough to be a squabble, but still a conflict

Toilet Texting: Texting on the toilet

Confuzation: Confused about where the conversation is going or what is being discussed, yet continuing with the conversation anyway

Populution: Too many people. *Note: when populution sets in, it’s time to Avoid Humans

Nieblings: A word that collectively refers to nieces and nephews

Accomplicate: A condition whereby things get complicated as you’re trying to accomplish something

Creattitude: Attitude possessed by creatives

Remembory: A combination of one’s memory and ability to remember

Do you have a word to add to the list? We’d love to hear it in the comments below!

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