Ad Council The Question

Veterans are trained to put others first—always ready to help but rarely reaching out for themselves. In partnership with the Ad Council, we set out to confront the stigma around seeking mental health support. “The Question” is a stirring film directed by Academy Award–winner, Kathryn Bigelow. The film follows real veterans as they confront the toughest question of all: How do you ask for help when you’ve spent your life being the helper?

We uncovered raw, revelatory moments that encourage veterans everywhere to take a step toward their own well-being. The message rang out loud and clear: Asking for help is an act of courage.