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Our
Partners
  • Southwest and GSD&M have been partners since 1981. Back then, we were both rowdy upstarts on a mission to give everyone the freedom to fly. Together, we asked the country, Wanna Get Away? We took a stand that bags fly free. And now, in response to other airlines’ outrageous fees, we responded with a single word: Transfarency—a commitment to low fares with nothing to hide. Proving once again that Southwest is the only airline with heart.
  • The Dodge brand is America’s mainstream performance brand. With the purification of the brand and consolidation with SRT, Dodge is getting back to its performance roots with every single model it offers.
  • When we partnered with Popeyes in the fall of 2008, they were a struggling brand with a stock price hovering around five bucks. Newly reborn as Popeyes Louisiana Kitchen, we introduced Popeyes as a paradox in the fast food world: a kitchen that cooks the slow, flavorful Louisiana way in a restaurant that serves it up fast. We call it Louisiana Fast, and to personify this, we introduced our feisty, passionate spokescharacter “Annie.” Today, Annie is recognized as an ambassador for Popeyes, and the brand is flourishing. From a stock price of nearly $60 to an increase in chicken QSR market share of more than 60%, they have become a shining star in today’s fast food world.
  • Defend America by dominating air, space and cyberspace. This is the purpose of the U.S. Air Force, and it requires our nation’s best and brightest. Since 2000, GSD&M has proudly partnered with the Air Force to recruit these men and women to what is arguably the most high-tech organization on the planet (and off). In the process, we have helped the Air Force meet enlisted goals every year with creative work that has been consistently recognized, including multiple Cyber Lions at the Cannes Advertising Festival.
    Hilton approached our team at GSD&M with the challenge of marketing three separate brands – Embassy Suites, Homewood Suites and Home2 Suites – under the same umbrella. What makes these three brands stand apart is that a “suite” is never an upgrade or an extra when you stay. We saw that as an opportunity to democratize the suite experience and created the All Suites family of hotels to represent a collection of hotels where every room is a suite. After all, we know people have a lot to bring on their trip – clothes, work, attitude, spirit – and we believe that everyone has the right to a bigger, better room to fit it all. We launched a new campaign comprised of four different videos, room tours, a social media contest and digital buys. We’re telling the world that it doesn’t matter whether your personal baggage is physical or metaphorical. When every room is a suite, there’s room for that. So go ahead. BRING IT.
  • What separates Hampton from the suite of sameness? Their friendly people. So we built a campaign that showcased the difference they make, highlighting stories of travelers getting out and about with a little help from our friends. Our first campaign, “We Go Together,” which featured music from Wild Cub, set the stage, garnering about 3.5 million views on YouTube. We followed that up with hardworking spots to accent their amenities in an unexpected brand voice. Whether you’re looking for a friendly host or free waffles, we show that Hampton should be your first stop along the way.
  • The Goodyear Tire and Rubber Company isn’t your normal, everyday multinational tire manufacturer. It is an American icon: gritty, genuine and authentic. But for most people, purchasing tires ranks somewhere between filing income taxes and getting a dental exam. So we work especially hard to create an emotional connection to tires, something most of us don’t normally care about. And while we might not be able to ever stop tire buying from being a grudge purchase, we are creating resonance and a bond between people and every tire worthy of being labeled Goodyear.
  • One of America’s most successful new start-ups, Harry’s partnered with GSD&M to help launch its brand. As an emerging men’s grooming brand, Harry’s is committed to amplifying the ongoing cultural conversation around what it means to be a man today. Now more than ever, men are drawing on a broader range of emotions and values than have been traditionally acceptable for a “real man.” Today’s man is strong and nurturing, self-assured and accepting of others. Because in the end, a real man is simply a good man.
  • One of America’s original iconic brands, Lee has been innovating for more than 125 years. Since its founding by the larger-than-life H.D. Lee, its clothing has outfitted the storied folks whose can-do spirit built our country. Eager to stake a more sizable claim of the denim category, Lee sought the expertise of GSD&M. By returning to the company’s roots to tell the Lee story, raising visibility and changing consumer perceptions, we’re reinvigorating the brand and winning back Lee’s rightful place in the denim category and in consumers’ closets.

  • Almost 20 years ago we created “These Guys are Good.” for the PGA TOUR. Since then, it’s gone on to become the longest-running and most recognizable tagline in all of sports. But after injuries and off-the-course issues sidelined golf’s biggest star, ratings began to drop. This problem, however, created an opportunity. We took “These Guys are Good.” and applied it to a new breed of golfers like Jordan, Ricky and Rory. They were stylish, athletic and played with a swagger. And as these new stars began climbing the leaderboards, golf fans paid attention. Ratings shot up 21%. The number of unique users on PGA TOUR digital platforms is up 13%. And “These Guys are Good.” is more relevant than ever.  

  • Over the last 30 years, Jack Link’s has become the go-to meat snack for adventurists and outdoorsmen. But the time has come to take them out of the woods and into every household pantry. Using GSD&M’s food-rich heritage, we’re going to jerky slap America in the face and remind them that Jack Link’s is a lean source of protein that can help you tackle the day better than any other snack. So grab some Jack Link’s, America. Because we’re about to unleash your protein-fueled potential.
  • Light beer brands have created an unrealistic standard of fitness. Perfectly chiseled, six-packed gym rats doing one-arm push-ups? Yeah, right. Where’s the light beer made for real people with real bodies living real lives? Introducing Amstel Xlight. Heineken USA challenged us to help launch the brand, and together, we’re introducing the world to the first light beer that’s Fit for Real Life. Because enjoying a good beer shouldn’t require a personal trainer.
  • 112 years. That’s how long Jos. A. Bank has been designing quality menswear crafted by artisans. A heritage brand that’s a staple in the world of menswear, as fashion evolves, so does Jos. A. Bank. Now it’s our job at GSD&M to reintroduce the brand by showing how it's reinventing traditional style tailored for today’s man. Together, we’re not just crafting stylish and obtainable clothing for the modern man—we’re creating a revolution.
  • Northwestern Mutual is mostly known for selling life insurance. But today the company is transforming and rallying around a unique whole-picture approach to achieving financial security. America is stuck in a gap between what the industry offers and what people really need. Northwestern Mutual is here to close that gap—replacing confusion with clarity and helping people both protect and grow their wealth. They’re here to help people Live Life Differently. And we’re just beginning to help them tell their story.
  • For more than 130 years, The University of Texas System has been committed to improving the lives of Texans and people all over the world through education, research and health care. The incredible scale, assets and knowledge of The System’s 14 institutions touch more than 217,000 students and 90,000 faculty, researchers and support staff. In 2016, we partnered with The University of Texas System to better define its purpose and solidify its leadership for Texas, the nation and the world.
  • For the last 60 years, Food Lion has been making food affordable for the communities they serve. When they approached us about taking that mission one step further by ensuring every family has access to not only affordable food, but fresh food, we said “yes, please” with a cherry on top. In 2017, we joined the 1,100-store grocery chain in their effort to put fresh and affordable food on the tables of families across the Southeast. From partnerships with local farmers to ensure peak freshness to giving back through the Food Lion Feeds program, Food Lion is not your typical grocer. Thankfully, we’re not your typical agency. And together, we’re cooking up something great.
  • One of our newest clients, Hilton Garden Inn charged us with revitalizing their social and digital presence. We responded by doing it in much the same way as they help to revitalize weary business and leisure travelers on the road. With our digital refresh, it wasn’t long (less than a year) before they called on us to take charge of their entire business. We look forward to where we can take things in the years to come. (We’re looking at you, Hawaii!)
  • Avocados originated in Mexico. Its rich volcanic soil and perfect weather grow the best avocados on Earth. The problem was nobody knew. And nobody had heard of the brand. We changed all that when we partnered with Avocados From Mexico to create a Super Bowl campaign that created an unprecedented love for Mexican avocados. A fan favorite, Avocados From Mexico’s first trip to the Super Bowl increased its market share by over 30%, so it’s no wonder that in 2018, we took our fourth-consecutive trip to the Big Game together.
  • Back in 1972, Texas-based Fiesta Mart became the first grocery chain to cater to the underserved Hispanic community. Today, Fiesta serves customers from over 100 countries. Of course, success breeds imitation, and other retailers are trying to steal the Fiesta Mart story. But what they can’t touch is the heritage, dedication and expertise Fiesta Mart has served since day one. At GSD&M, we’re excited to be on this journey with Fiesta Mart to not only reclaim their story, but to add breakthrough chapters that will bring new energy to the brand, bringing people in to celebrate food and culture at the place that celebrated them first.
  • The Blue Bunny brand was born in 1935 when the Wells brothers held a “Name that Ice Cream” contest in The Sioux City Journal. A child in Sioux City won a $25 cash prize for submitting the name and image of “Blue Bunny.” Today, Wells Enterprises is the largest privately held, family-owned ice cream manufacturer in the United States. When our media team received the call that Wells Enterprises wanted to partner with us in support of relaunching the Blue Bunny brand in 2016, well, we hopped at the chance to add them as a member of our family.
  • Turns out, a lot of people view oil and natural gas as relics of the past and only see the industry for its negative perception rather than for the amazing things it makes possible. But quite the contrary, the oil and natural gas industry is mission critical to the future of energy and progress. So in 2017, we launched Power Past Impossible to demonstrate how natural gas and oil make modern life happen in surprising and unexpected ways. We set out to increase overall perception of the industry—to turn America’s perception from “Big Oil” to “Smart Oil.” By presenting facts they never knew. By giving API a modern look and feel. And by showing how the industry uses innovation and conservation to Power Past Impossible.
  • The Austin area is ripe with entrepreneurs, and Gordon Logan of Sport Clips is no exception. In the early ’90s he saw an underserved market (mens and boys haircuts) with little meaningful competition. Today, it is the leader of the space with over 1,300 locations across the U.S. and Canada. So who better to buy and plan his media than the entrepreneurs at GSD&M down the road?
  • Our media team at GSD&M has an extreme sweet tooth, so it was thrilled to bring on Storck USA as a partner in 2013. Shoot, our candy jars were already filled with some of our favorite Storck products, such as Werther’s Original and Merci, and now our media plans are, too. We have seen Storck’s business grow tremendously over the past three years and look forward to continuing this sweet ride.
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