Southwest Airlines That's a Big Flex
Freedom means flexibility
And no one does flexibility like Southwest. We’re the ONLY airline that includes every flexibility perk on every fare to everywhere, free of charge.
Which means every Southwest flyer has a reason to toot their own horns and celebrate the little things that make a big difference, like checking two bags for free or changing a flight with no fees so you can extend vacation (or get back home to your cat).
Strategy: Gen Z, meet Southwest
Gen Z, meet Southwest
To reach a younger audience, we tailored our approach to the way they travel and the way they Flex. We created dozens of social-first executions with a roster of influencers Flexing on their own channels, in their own voices. We also partnered with key creators to feature as the stars of our launch spots.
Outcome Flexing into the future
This campaign has touched every piece of the business, with over 500 assets coming to life in national campaigns, local market campaigns, employee programs, sports sponsorships, and every social and digital touchpoint for the brand.
“As we’ve evolved, we’ve always put the customer first,” says Stewart. “Our agency partners in Austin have always fully understood that.”
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