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  • Southwest and GSD&M have been partners since 1981. Back then, we were both rowdy upstarts on a mission to give everyone the freedom to fly. Together, we asked the country, Wanna Get Away? We took a stand that bags fly free. And now, in response to other airlines’ outrageous fees, we responded with a single word: Transfarency—a commitment to low fares with nothing to hide. Proving once again that Southwest is the only airline with heart.
  • Dodge may be an American car brand but they don’t make boring sedans and sluggish people movers. They build high performance muscle cars and SUVs infamous for their insane speed and unmatched horsepower. GSD&M relaunched the brand under a new, category-defying campaign that shows the world that Dodge is Domestic. Not Domesticated.
  • Defend America by dominating air, space and cyberspace. This is the purpose of the U.S. Air Force, and it requires our nation’s best and brightest. Since 2000, GSD&M has proudly partnered with the Air Force to recruit these men and women to what is arguably the most high-tech organization on the planet (and off). In the process, we have helped the Air Force meet enlisted goals every year with creative work that has been consistently recognized, including multiple Cyber Lions at the Cannes Advertising Festival.
  • The United States Space Force was established in December of 2019 and was born out of Space Command from the U.S. Air Force. As longtime stewards of the Air Force brand, it’s our honor to be a part of building this new branch of the military from the ground up. At GSD&M, we are committed to finding purpose in every brand we partner with. And although we have worked with many world-class partners over the years, we have to say that protecting the peace, promise and freedom of our country as we explore farther into the solar system is humbling. This is an enduring institution, just starting to create its traditions and heritage. It is our privilege to tell the world its story. This is just the beginning. The sky is not the limit.
    Hilton approached our team at GSD&M with the challenge of marketing three separate brands – Embassy Suites, Homewood Suites and Home2 Suites – under the same umbrella. What makes these three brands stand apart is that a “suite” is never an upgrade or an extra when you stay. We saw that as an opportunity to democratize the suite experience and created the All Suites family of hotels to represent a collection of hotels where every room is a suite. After all, we know people have a lot to bring on their trip – clothes, work, attitude, spirit – and we believe that everyone has the right to a bigger, better room to fit it all. We launched a new campaign comprised of four different videos, room tours, a social media contest and digital buys. We’re telling the world that it doesn’t matter whether your personal baggage is physical or metaphorical. When every room is a suite, there’s room for that. So go ahead. BRING IT.
  • What’s in your wallet? It’s a question we all know from a brand we’ve all heard of, and now we have the amazing opportunity to answer it with our newest partner, Capital One. It’s always special to connect with a group of people who share our values of integrity, creative bravery and making a positive impact on culture. We’re looking forward to years of creative growth with such an iconic brand. What’s in our wallet? You’d better believe it’s Capital One.
  • The Goodyear Tire and Rubber Company isn’t your normal, everyday multinational tire manufacturer. It is an American icon: gritty, genuine and authentic. But for most people, purchasing tires ranks somewhere between filing income taxes and getting a dental exam. So we work especially hard to create an emotional connection to tires, something most of us don’t normally care about. And while we might not be able to ever stop tire buying from being a grudge purchase, we are creating resonance and a bond between people and every tire worthy of being labeled Goodyear.
  • Around the world, Universal Parks and Resorts are the epicenter of all things awesome. It’s where you can finally let go of all your “have to’s” and focus on all your “want to’s.” At GSD&M, we know a thing or two about good times and couldn’t be happier we found our fun-match in Universal. We’ve been working side-by-side to find new ways to get the world to stop taking itself so seriously and just let go at the place designed specifically for exactly that. When you walk through the gates at Universal, you never know what’s going to happen, but you can bet on it being fun. And that’s what we do best.
  • What separates Hampton from the suite of sameness? Their friendly people. So we built a campaign that showcased the difference they make, highlighting stories of travelers getting out and about with a little help from our friends. Our first campaign, “We Go Together,” which featured music from Wild Cub, set the stage, garnering about 3.5 million views on YouTube. We followed that up with hardworking spots to accent their amenities in an unexpected brand voice. Whether you’re looking for a friendly host or free waffles, we show that Hampton should be your first stop along the way.
  • Remember that neighborhood spot with the red roof? The one where Little League teams came after games? Where you spent all your spare change at the arcade? Well, Pizza Hut is more than your childhood pizza place from yesteryear. It’s actually one of the biggest pizza chains in America, and it’s time for everyone to wake up and smell the pepperoni because No One Out Pizzas The Hut. Pizza Hut is hot, fast, reliable, warm-fuzzy-feeling, relax-and-be-yourself goodness in every house in America. Delivering both a good deal and a good time like no other pizza can. GSD&M is excited to partner with Pizza Hut to re-spark America’s love for the brand and hold on to the title of America’s Favorite Pizza for generations to come.
  • Avocados From Mexico and GSD&M are both the life of every party. When we teamed up for the Super Bowl back in 2015, it was a match made in comedy heaven. Not only did we put AFM on top of the best Super Bowl commercial lists, we started building a beloved brand in a brandless category. After a four-year win streak of big spots during the big game, we had everyone talking and humming the AFM jingle in their heads. You can’t escape it. Don’t even try. The crew is back together again and building on the AFM dynasty with bold, irresistible work that is always full of flavor, just like our favorite fruit. So mix up some guac and grab some chips, this is going to be good.
  • For the last 60 years, Food Lion has been making food affordable for the communities they serve. When they approached us about taking that mission one step further by ensuring every family has access to not only affordable food, but fresh food, we said “yes, please” with a cherry on top. In 2017, we joined the 1,100-store grocery chain in their effort to put fresh and affordable food on the tables of families across the Southeast. From partnerships with local farmers to ensure peak freshness to giving back through the Food Lion Feeds program, Food Lion is not your typical grocer. Thankfully, we’re not your typical agency. And together, we’re cooking up something great.
  • One of our newest clients, Hilton Garden Inn charged us with revitalizing their social and digital presence. We responded by doing it in much the same way as they help to revitalize weary business and leisure travelers on the road. With our digital refresh, it wasn’t long (less than a year) before they called on us to take charge of their entire business. We look forward to where we can take things in the years to come. (We’re looking at you, Hawaii!)
  • The Blue Bunny brand was born in 1935 when the Wells brothers held a “Name that Ice Cream” contest in The Sioux City Journal. A child in Sioux City won a $25 cash prize for submitting the name and image of “Blue Bunny.” Today, Wells Enterprises is the largest privately held, family-owned ice cream manufacturer in the United States. When our media team received the call that Wells Enterprises wanted to partner with us in support of relaunching the Blue Bunny brand in 2016, well, we hopped at the chance to add them as a member of our family.
  • Our media team at GSD&M has an extreme sweet tooth, so it was thrilled to bring on Storck USA as a partner in 2013. Shoot, our candy jars were already filled with some of our favorite Storck products, such as Werther’s Original and Merci, and now our media plans are, too. We have seen Storck’s business grow tremendously over the past three years and look forward to continuing this sweet ride.
  • The Austin area is ripe with entrepreneurs, and Gordon Logan of Sport Clips is no exception. In the early ’90s he saw an underserved market (mens and boys haircuts) with little meaningful competition. Today, it is the leader of the space with over 1,300 locations across the U.S. and Canada. So who better to buy and plan his media than the entrepreneurs at GSD&M down the road?
  • ADCOLOR is a community of champions dedicated to celebrating one another. For 2020, our theme is Here for It. It is about being present and transforming the way we occupy space in advertising, media and entertainment, politics, sports, fashion, and more. It’s about molding our stories, projecting our truths and holding one another accountable to rise up and reach back—time after time again.
  • People were made to move—freely, safely, peacefully. People for Bikes is an organization that tirelessly supports making bike riding safe for everyone. We believe it’s more important than ever before to improve our streets and our mobility, and in order to do so, we work closely with city coalitions to develop local, grassroots campaigns that educate citizens on what’s going on in their cities. By creating a groundswell of support, we take pride in driving a progressive movement with our partners at People for Bikes to provide the freedom of mobility for all.
  • Almost 20 years ago we created “These Guys are Good.” for the PGA TOUR. Since then, it’s gone on to become the longest-running and most recognizable tagline in all of sports. But after injuries and off-the-course issues sidelined golf’s biggest star, ratings began to drop. This problem, however, created an opportunity. We took “These Guys are Good.” and applied it to a new breed of golfers like Jordan, Ricky and Rory. They were stylish, athletic and played with a swagger. And as these new stars began climbing the leaderboards, golf fans paid attention. Ratings shot up 21%. The number of unique users on PGA TOUR digital platforms is up 13%. And “These Guys are Good.” is more relevant than ever.  

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