Introducing the World’s Worst SECRET SOCIETY

What if there was a secret society in charge of keeping the world’s deepest, darkest secrets? And what if that secret society was really, really bad at its job? We explored these questions and more in our latest Super Bowl spot for Avocados from Mexico.


The Internet loves conspiracies. So we filled our commercial with hidden references to actual conspiracies. Then, we put it online and waited for conspiracy nuts to take the bait.

Guess What? It Worked.

Online conspiracy theorists created hours worth of user-generated content that dissected, studied and shared our message. They helped make us one of the most successful commercials of the Super Bowl.

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