When you think about healthy grocery stores based in Austin, you think of Whole Foods Market. When you think about advertising agencies based in Austin, you think of GSD&M. So, you do the math. But we have a lot more in common with our partners across the street (not kidding) than being visionary brainchilds of Texas-born entrepreneurs. We both wear our values on our sleeve and believe that changing the way people eat can have a huge impact on every community we serve.
Almost 20 years ago we created “These Guys are Good.” for the PGA TOUR. Since then, it’s gone on to become the longest-running and most recognizable tagline in all of sports. But after injuries and off-the-course issues sidelined golf’s biggest star, ratings began to drop. This problem, however, created an opportunity. We took “These Guys are Good.” and applied it to a new breed of golfers like Jordan, Ricky and Rory. They were stylish, athletic and played with a swagger. And as these new stars began climbing the leaderboards, golf fans paid attention. Ratings shot up 21%. The number of unique users on PGA TOUR digital platforms is up 13%. And “These Guys are Good.” is more relevant than ever.