When Chipotle Mexican Grill asked us to join their team in 2014, we jumped at the opportunity. And it wasn’t because they routinely leave the south of France in June with an armful of Cannes Lions (well maybe just a little). It’s because we deeply believe in their purpose, which is changing the way people think about and eat fast food. And it’s not just talk. It’s action. Long story short, when your specialty is working with purpose-based brands and Chipotle knocks on your door, you answer.
When you think about healthy grocery stores based in Austin, you think of Whole Foods Market. When you think about advertising agencies based in Austin, you think of GSD&M. So, you do the math. But we have a lot more in common with our partners across the street (not kidding) than being visionary brainchilds of Texas-born entrepreneurs. We both wear our values on our sleeve and believe that changing the way people eat can have a huge impact on every community we serve.
Almost 20 years ago we created “These Guys are Good.” for the PGA TOUR. Since then, it’s gone on to become the longest-running and most recognizable tagline in all of sports. But after injuries and off-the-course issues sidelined golf’s biggest star, ratings began to drop. This problem, however, created an opportunity. We took “These Guys are Good.” and applied it to a new breed of golfers like Jordan, Ricky and Rory. They were stylish, athletic and played with a swagger. And as these new stars began climbing the leaderboards, golf fans paid attention. Ratings shot up 21%. The number of unique users on PGA TOUR digital platforms is up 13%. And “These Guys are Good.” is more relevant than ever.