Clients
Our
Partners
  • Southwest and GSD&M have been partners since 1981. Back then, we were both rowdy upstarts on a mission to give everyone the freedom to fly. Together, we asked the country, Wanna Get Away? We took a stand that bags fly free. And now, in response to other airlines’ outrageous fees, we responded with a single word: Transfarency—a commitment to low fares with nothing to hide. Proving once again that Southwest is the only airline with heart.
  • The Dodge brand is America’s mainstream performance brand. With the purification of the brand and consolidation with SRT, Dodge is getting back to its performance roots with every single model it offers.
  • For 111 years, Walgreens had been a well-known brand in search of a way to clearly articulate their purpose. We found the perfect words to do just that, and we’ve been living At the Corner of Happy and Healthy ever since. Whether we’re saving the world with the industry-changing “Get a Shot. Give a Shot.” program or just saving the day with a new shade of lipstick, we get to spend our time helping people feel good. And we feel pretty darn good about that.
  • If Alexander Graham Bell were alive today, his mind would be thoroughly blown. We began our relationship with AT&T over 22 years ago and in that time, telecommunications has come a long, long, long way. It’s not enough to just keep up with the changes, either. You have to lead, be nimble and collaborate daily. You have to build modeling tools that provide detailed data and inform your messaging. You have to engage, persuade and be a direct-marketing badass. Which explains, how for the past decade we’ve continued driving response and delivering impressive results for this global brand.
  • When we partnered with Popeyes in the fall of 2008, they were a struggling brand with a stock price hovering around five bucks. Newly reborn as Popeyes Louisiana Kitchen, we introduced Popeyes as a paradox in the fast food world: a kitchen that cooks the slow, flavorful Louisiana way in a restaurant that serves it up fast. We call it Louisiana Fast, and to personify this, we introduced our feisty, passionate spokescharacter “Annie.” Today, Annie is recognized as an ambassador for Popeyes, and the brand is flourishing. From a stock price of nearly $60 to an increase in chicken QSR market share of more than 60%, they have become a shining star in today’s fast food world.
  • Defend America by dominating air, space and cyberspace. This is the purpose of the U.S. Air Force, and it requires our nation’s best and brightest. Since 2000, GSD&M has proudly partnered with the Air Force to recruit these men and women to what is arguably the most high-tech organization on the planet (and off). In the process, we have helped the Air Force meet enlisted goals every year with creative work that has been consistently recognized, including multiple Cyber Lions at the Cannes Advertising Festival.
  • When Chipotle Mexican Grill asked us to join their team in 2014, we jumped at the opportunity. And it wasn’t because they routinely leave the south of France in June with an armful of Cannes Lions (well maybe just a little). It’s because we deeply believe in their purpose, which is changing the way people think about and eat fast food. And it’s not just talk. It’s action. Long story short, when your specialty is working with purpose-based brands and Chipotle knocks on your door, you answer.

  • John Deere doesn’t run on gas and oil; it runs on guts and smarts and sweat and drive. So when they first came to GSD&M in 2007 battling a growing belief that buying a Deere cost more only because of its fancy green paint job, we quickly got busy righting that egregious wrong. With John Deere, it’s not about buying. It’s about owning 175 years’ worth of durability and craftsmanship. It’s about owning an American icon.
  • A century ago, just 200 miles down the road from Austin, Conrad Hilton opened his first hotel. Since then, travel has never been the same. From building the first airport hotel to creating the Piña Colada, Hilton truly pioneered the hospitality industry. That’s why Hilton is still the world’s most iconic hotel brand. But it’s not the type of company to rest on its laurels. And neither are we. So together, we’re making sure that the inventor of modern travel remains the future of modern travel.
  • What separates Hampton from the suite of sameness? Their friendly people. So we built a campaign that showcased the difference they make, highlighting stories of travelers getting out and about with a little help from our friends. Our first campaign, “We Go Together,” which featured music from Wild Cub, set the stage, garnering about 3.5 million views on YouTube. We followed that up with hardworking spots to accent their amenities in an unexpected brand voice. Whether you’re looking for a friendly host or free waffles, we show that Hampton should be your first stop along the way.
  • The Goodyear Tire and Rubber Company isn’t your normal, everyday multinational tire manufacturer. It is an American icon: gritty, genuine and authentic. But for most people, purchasing tires ranks somewhere between filing income taxes and getting a dental exam. So we work especially hard to create an emotional connection to tires, something most of us don’t normally care about. And while we might not be able to ever stop tire buying from being a grudge purchase, we are creating resonance and a bond between people and every tire worthy of being labeled Goodyear.
  • When you think about healthy grocery stores based in Austin, you think of Whole Foods Market. When you think about advertising agencies based in Austin, you think of GSD&M. So, you do the math. But we have a lot more in common with our partners across the street (not kidding) than being visionary brainchilds of Texas-born entrepreneurs. We both wear our values on our sleeve and believe that changing the way people eat can have a huge impact on every community we serve. 

  • A classic American brand, Steak ‘n Shake continues its tradition of serving premium burgers and shakes the same way it has since it opened its doors in 1934. America has always been in love with the burger, and the current wave of “better burger” players and the vitality of fast-food giants attests to the burger’s popularity. But as competitors chase value to absurdly low places and quality into the price stratosphere, Steak ‘n Shake holds tight to simple values—ones that have put quality, value and customers first—for over 80 years. At GSD&M, we have an appetite for brands that know what they stand for and strive to be the best version of themselves. So, one hand-dipped milkshake and iconic Steakburger at a time, we’re keeping Steak ‘n Shake at the rightful forefront of the burger movement.
  • Almost 20 years ago we created “These Guys are Good.” for the PGA TOUR. Since then, it’s gone on to become the longest-running and most recognizable tagline in all of sports. But after injuries and off-the-course issues sidelined golf’s biggest star, ratings began to drop. This problem, however, created an opportunity. We took “These Guys are Good.” and applied it to a new breed of golfers like Jordan, Ricky and Rory. They were stylish, athletic and played with a swagger. And as these new stars began climbing the leaderboards, golf fans paid attention. Ratings shot up 21%. The number of unique users on PGA TOUR digital platforms is up 13%. And “These Guys are Good.” is more relevant than ever.  

  • Northwestern Mutual is mostly known for selling life insurance. But today the company is transforming and rallying around a unique whole-picture approach to achieving financial security. America is stuck in a gap between what the industry offers and what people really need. Northwestern Mutual is here to close that gap—replacing confusion with clarity and helping people both protect and grow their wealth. They’re here to help people Live Life Differently. And we’re just beginning to help them tell their story.
  • After the 2008 recession, diamonds were on few people’s shopping lists, and Forbes had pegged Zales as the retailer most likely to go bankrupt. In 2010, when Zales enlisted our aid to combat this forecast and reenergize the brand, our first step was to emphasize their diamond expertise and authority to reinforce their position as THE DIAMOND STORE. By breathing new life into this tagline and pairing modern, unabashedly romantic moments with a fresh and unexpected rock-and-roll soundtrack, we helped Zales stand out in the category. This successful reinvention helped bolster profitability and ultimately led to acquisition by Signet Jewelers. Our recent introduction of a “Diamond Kind of Love” continues to leverage Zales expertise as THE DIAMOND STORE while capturing the authenticity and emotion of real love that lasts.
  • One of America’s original iconic brands, Lee has been innovating for more than 125 years. Since its founding by the larger-than-life H.D. Lee, its clothing has outfitted the storied folks whose can-do spirit built our country. Eager to stake a more sizable claim of the denim category, Lee sought the expertise of GSD&M. By returning to the company’s roots to tell the Lee story, raising visibility and changing consumer perceptions, we’re reinvigorating the brand and winning back Lee’s rightful place in the denim category and in consumers’ closets.
  • One of our newest clients, Hilton Garden Inn charged us with revitalizing their social and digital presence. We responded by doing it in much the same way as they help to revitalize weary business and leisure travelers on the road. With our digital refresh, it wasn’t long (less than a year) before they called on us to take charge of their entire business. We look forward to where we can take things in the years to come. (We’re looking at you, Hawaii!)
  • With all the work we do for our many clients in offices all across the map, we know what it’s like to spend time away from home. That’s when it helps to have a client like Homewood Suites, who knows how to make you feel at home. Since 2015, we’ve been spreading the word on social, digital and even at the Macy’s Thanksgiving Day Parade where Homewood’s mascot Lewis the Duck helped people share messages of thanks. Consider us thankful that Homewood Suites calls GSD&M home.
  • Home2 Suites is bringing a whole new perspective to the traditional extended stay hotel. Sustainable practices and pet-friendly policies are just some of the things that speak to us tree-hugging, dog-loving Austinites. Now we’re helping Home2 Suites speak those ideals to the world through our unconventional approach to social and digital.
  • Avocados originated in Mexico. Its rich volcanic soil and perfect weather grow the best avocados on Earth. The problem was nobody knew. And nobody had heard of our brand. We changed all that by partnering with Avocados from Mexico to create back-to-back Super Bowl campaigns that created an unprecedented love for Mexican avocados. The two commercials were favorites of fans and critics alike and helped Avocados from Mexico increase their market share by over 30%.
  • Ever since STAINMASTER® ushered in a new era of carpets that were easy to keep clean, they’ve made it their purpose to find new ways to help everyone live more comfortably in their homes. In our first work together, we launched their first-ever fully integrated campaign for a new product, which makes every person in the home feel more comfortable—including their pets. By reversing the social phenomenon of “pet shaming,” we launched the new STAINMASTER® PetProtect carpet and cushion system as the only carpet that lets pets be pets. And in doing so, reintroduced the STAINMASTER® brand to consumers.
  • In our 20-year relationship with Lennox, we’ve helped build their brand as the innovation leader in the usually invisible world of home heating and air conditioning. This is a company that makes the quietest and the most energy-efficient systems on Earth, was the first to develop a touchscreen WiFi-enabled thermostat and the first solar-powered HVAC system. So while consumers’ long-held perception is that an a/c system is the most energy-consuming machine in the house, we’re changing it to become the most valuable machine in the house. And in doing so, making them the premium badge of all the brands within a modern, comfortable home.
  • The Blue Bunny brand was born in 1935 when the Wells brothers held a “Name that Ice Cream” contest in The Sioux City Journal. A child in Sioux City won a $25 cash prize for submitting the name and image of “Blue Bunny.” Today, Wells Enterprises is the largest privately held, family-owned ice cream manufacturer in the United States. When our media team received the call that Wells Enterprises wanted to partner with us in support of relaunching the Blue Bunny brand in 2016, well, we hopped at the chance to add them as a member of our family.
  • In 1946, John Baugh quit his job as a local grocery store manager to open a small business. But what he ended up creating was the largest food distribution company in America. Today, Sysco Foods is the global leader of marketing, selling and distributing food with over 196 facilities and over 425,000 customers around the world. With GSD&M by its side, providing media and creative, Sysco remains the biggest and the best at what they do, generating more than $48 billion in revenue in 2015.
  • The Austin area is ripe with entrepreneurs, and Gordon Logan of Sport Clips is no exception. In the early ’90s he saw an underserved market (mens and boys haircuts) with little meaningful competition. Today, it is the leader of the space with over 1,300 locations across the U.S. and Canada. So who better to buy and plan his media than the entrepreneurs at GSD&M down the road?
  • Our media team at GSD&M has an extreme sweet tooth, so it was thrilled to bring on Storck USA as a partner in 2013. Shoot, our candy jars were already filled with some of our favorite Storck products, such as Werther’s Original and Merci, and now our media plans are, too. We have seen Storck’s business grow tremendously over the past three years and look forward to continuing this sweet ride.
  • As our healthcare system has become increasingly complex and confusing, the people needing care seem to have become a last concern. In 2014, we started a relationship with Seton and took a good look at what they do, and more importantly, who they are. We found a rare truth being lived out every day within their walls: They actually care. “Humancare” was born. Acknowledging the current state of healthcare allowed us to position Seton as the people who treat you as a person, not a patient. The impact was immediate and significant. Unaided recall of “Welcome to Humancare” jumped 126% in six months, and within Seton, a swelling pride in the care their employees give.
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