We are proud to announce that our work with Harry’s has been honored with a Fast Company’s World Changing Ideas Award in the advertising category. Alongside brands and agencies like Nike, R/GA, Wieden + Kennedy Amsterdam and more, this recognizes the awardee’s impact on culture through advertising efforts. Drawing from over 2,000 submissions across 17 categories, the awards celebrate businesses, policies and nonprofits that are poised to help shift society toward a more sustainable and equitable future.

In its short, three-minute film A Man Like You, Harry’s—a men’s grooming brand—questioned gender stereotypes by fundamentally shifting the conversation toward what it means to be a man in today’s world. Addressing its primarily male demographic, Harry’s A Man Like You challenged its viewers to evolve and expand the definition of masculinity in a way that has never been done before.

Watch the spot below, and see a full list of winners and honorable mentions here.