From Ad Age: Watch the Avocados From Mexico Super Bowl Ad

By E.J. Schultz

How did Brazil get stuck with sloths and Mexico luck out with avocados? Avocados From Mexico, the marketing arm for the avocado industry, imagines how it all might have gone down back in the day in its Super Bowl ad, called “First Draft Ever.”

The spot stars former NFL stars Doug Flutie and Jerry Rice commentating on a prehistoric fantasy draft among nations vying for various plants and animals. The 60-second spot, which will run in the first quarter, is by GSD&M. The ad represents the first produce spot to air during the Super Bowl, according to Avocados from Mexico. Read the full article here.


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