AUSTIN, TX – April 6, 2011 – GSD&M today announced that they’ve been hired by NAMCO BANDAI Games America Inc. to lead experiential creative efforts on the company’s E3 Expo presence. Details of the partnership include creative, social and engagement strategy and analytics.
With over 45,000 attendees, the E3 conference is a prime opportunity for GSD&M to help enhance visibility for NAMCO BANDAI Games America within the gaming industry.
“GSD&M is a great partner for our E3 presence because they understand what it takes to create a successful and award-winning experiential experience,” said Carlson Choi, vice president of marketing for NAMCO BANDAI Games America.
“NAMCO BANDAI continues to advance and drive its industry through a focus on the sociability and accessibility of gameplay for customers,” said Duff Stewart, president and CEO of GSD&M. “We are proud to work with them to help achieve their vision for the brand.”
GSD&M will partner with Creative Solutions Group (CSG) on booth production.
About NAMCO BANDAI Games America Inc.
NAMCO BANDAI Games America Inc., part of NAMCO BANDAI Holdings Inc., is a leading global publisher and developer of interactive content — including all major video game consoles, iOS, mobile and online. The company is known for creating and publishing many of the industry’s top video game franchises, including PAC-MAN®, Tekken®, SOULCALIBUR®, NARUTO™, NARUTO SHIPPUDEN™, Dragon Ball®, GALAGA®, RIDGE RACER® and ACECOMBAT®. More information about the company and its products can be found at www.namcobandaigames.com.
GSD&M is an advertising agency celebrating its 40th year of helping some of the world’s most iconic brands win by articulating and activating their core purpose – the difference a brand strives to make in its customers’ lives. GSD&M is part of Omnicom Group, Inc. (NYSE: OMC). For more information, visit GSDM.com.