GSD&M Pledges to Free The Bid

Without diverse, relatable work that speaks to our audiences, what are we?

We’re thrilled to officially announce our pledge to Free The Bid. In an effort to bring diverse ideas and inclusive workspaces to the forefront, we’re committing to include one woman in every bid for every commercial we produce, no matter what. If we’re bidding three directors, one of them will always be a woman.

“Our natural human instinct is to surround ourselves with people like us. In an industry that prides itself on having unique ideas and points of view, our talent should reflect that. It’s a no-brainer: different perspectives lead to better work.”—CCO Jay Russell

Learn more about Free The Bid and take the pledge right here.

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