The latest work from Jack Link’s, dubbed “Original Protein,” celebrates lean meat—the same thing that’s been fueling humanity since the days of Vikings and ancient Egypt. Forget smoothies and yogurt, Sasquatch reminds us that iconic moments in history were (more than likely) fueled by meat, so all of our tasks today can be too.

“This new creative brings humor to the history of protein while also illustrating the longevity and stability of meat as the superior protein throughout the years with the underlying concept that ‘If it worked way back then to fuel the course of history, it can definitely help us power through the typical day, today.’”—The Drum

Watch the action-packed spots below.