“Don’t just move. Move your Lee.” is a new take on how clothes can empower everyday movements. Lee jeans were made to move with purpose while also providing effortless style to help consumers feel true to themselves. This is a step forward from Lee’s previous work with the hope to start a new conversation through cinematic shooting, singularly focused actions and making confident, bold statements.

In the new spots, everyday movements like riding the subway, walking dogs and the commute to work take unexpected turns that require bold moves.