This week GSD&M rolled out work for AARP’s “Get Over It” campaign featuring legendary actor Betty White. The campaign seeks to encourage people to get rid of obsolete stereotypes about aging and laugh along the way. Creative assets include online, print, TV and direct marketing.

Read AARP’s press announcement here.

Client: AARP
Title: Get Over It
Agency: GSD&M
Group Creative Director: Bryan Edwards, Victor Camozzi
Art Director: Charlie Brandwick
Copywriter: Andrea Minze
Director: Dennie Gordon
Production Company: Go Films
Producer: Leah Fleischmann, Gary Rose
Editorial Company: Arcade
Editor: Kim Bica
Agency Producer: Brent Holt
Business Manager: Danielle Zubriski
Project Manager: DeeDee Camozzi
Account Service: Bo Bradbury, Beth Bonargo
Marketplace Planning: Jim Firestone, Chris Kocek
Visual Effects:  The Mill
Producer:  Enca Kaul
Executive Producer:  Sue Tryoan
Shoot Supervisor:  Tara Demarco
VFX Artist: Sarah Eim