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New Work: John Deere – Deere Season

In a time where consumers are still cautious about spending but seek value and endurance from their favorite brands, John Deere is giving its loyalists a first-hand look at how the products are crafted for the first time in an advertising campaign. For years, John Deere has told people that nothing runs like a Deere. In its latest campaign, John Deere invites the cameras behind the scenes to show consumers why. Through digital, TV, print and mobile efforts, dedicated John Deere employees are shown hand-crafting, torturing and meticulously testing products that their customers have trusted for over 175 years.

Online:

Residential homepage 

Deere Season landing page

How We Run landing page/modal

Credits:
ECD: Jay Russell
Group Creative Director: Tom Gilmore
Creative Director: Scott Brewer
CD/Writer: Clay Hudson
ACD/Art Director: Cheyenne Gallion
Senior Art Director: Judd Oberly
Senior Copywriter: Michael Page
Photographer: David Lee
Director: Warren and Karen Fischer
Agency Producer: Monique Veillette
Business Manager:  Jacqueline Djanikian
Project Manager: Brigitta Arden
Production Company: Bunker NY
Producer:   Stephanie Bargas
Editorial Company:  Cut & Run
Editor:   Jay Nelson
Art Buyer: Marilyn Rodriguez
Account Service: Lauren Hood, Cara Maschler
Experience & Insights: Madhavi Reese, Chris Kocek
Music: Tequila Mockingbird

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