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New Work: Sport Clips “It’s Good to be a Dad” promotion

In honor of Father’s Day, Sport Clips is celebrating all the reasons why “It’s Good to be a Dad!” The company’s second annual Father’s Day photo contest will run for two weeks and encourage current and potential clients to give them their best shot – a favorite family photo via an app on Sport Clips’ Facebook page – to win prizes that will help any dad unwind and power-up!

One grand prize winner and five runners up will be chosen after June 15. The grand prize package includes:

•     A VIP race experience for two to the Nationwide race in Daytona on July 6, which includes airfare, hotel, Honorary Pit Crew Team Member status, suite tickets, and garage passes.

•     iPad 3

•     Batteries for a Year from Interstate Batteries

•     Grooming products from MITCH

•     NewLife™ by GelPro Comfort Mat

•     The MVP Experience

Winning photos will be chosen based on pre-determined criteria, including adherence to the “It’s good to be a Dad” theme (25%), creative appeal (25%), uniqueness (25%), and suitability for potential use as a Sport Clips Facebook cover photo (25%).

The promotion is being communicated via e-blast to Sport Clips’ client database, SportClips.com, and SiriusXM on select channels and local radio in select markets (e-blast artwork is below).

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