New Work: U.S. Air Force Airman Challenge

Everyone knows the United States Air Force has pilots, planes and mechanics. The challenge is getting potential recruits to recognize that the Air Force offers more careers than they imagine and to see an opportunity for themselves they never expected. Housed on AIRFORCE.COM, Airman Challenge unveils the true Air Force by creating a gaming experience that’s engaging, challenging and informative. It’s also a good bit of fun.

More than a video game, Airman Challenge is a pressure-filled kinetic experience that sends users on missions the United States Air Force undertakes every day. They’re in control as they handpick a team for each mission. Team choices are critical and require learning what each career field does and doesn’t do. With their team of Airmen, selected users head out on missions that have them on the ground and in the fight in Afghanistan, providing humanitarian relief in Bolivia, fighting cyber attacks in the States and more.

Make no mistake, while Airman Challenge has its share of point-and-click action, this is a thinking person’s game much like the Air Force itself. As users complete missions and gain experience, they are rewarded with ranks, achievements and exclusive downloads. Additionally, Facebook integration not only encourages sharing with friends but challenges them as well.

Airman Challenge is more than just another branded online game. It’s an entertaining experience that’s as intellectually challenging as it is entertaining.

A paid media campaign will support Airmen Challenge and includes rich media banners on GameSpot, Wild Tangent, and How Stuff Works sites.


Agency: GSD&M
Work Title: Airman Challenge
Executive Creative Director: Jay Russell
Group Creative Director: Tom Gilmore
Creative Director/Writer: Stephen Land
Associate Creative Director/AD: Cheyenne Gallion
Executive Producer: Jefferson Burruss
Senior Digital Producer: Kristy Chadderdon
Production Company/Gaming Studio: Blockdot
Account Service: Kate Hansen, Lee Pilz, Karen White
Experience & Insights: Elizabeth Thompson
Media: Andrea Boettcher, Kathie Haydon

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