Walgreens and GSD&M recently rolled out new enhancements to Walgreens’ Balance Rewards loyalty program by rewarding customers for their healthy actions – the first of its kind in the category. People will not only get 500 rewards points when they refill prescriptions or get immunizations, but they will also earn 20 points for every mile they walk or run as well as every time they log their weight on Walgreens.com/balance. The site will even sync with existing devices like FitBit, BodyMedia, and Withings to make it easy to earn points on these activities. Creative assets include TV, rich media and standard flash banners, national/local radio and a partnership with Alison Sweeney in which she’ll discuss ways to get, stay and live well.

Agency:  GSD&M
Launch Date:  3/31/13
Spot Title: Tube
Executive Creative Director: Jay Russell
Group Creative Directors: Victor Camozzi, Bryan Edwards
Creative Directors:  Christopher Colton, Travis Waid
Writer: Barrett Michael
Art Director: Todd Nolley
Executive Producer: Bill Wine
Agency Producers:  Abigail Hinojosa, Sara Cherry
Prod Company: Supply & Demand Integrated
Director: Robert Logevall
Executive Producer: Kira Carstensen
Line Producer: Anna Joseph
Editor: Beast Austin – Sam Selis
Account Service:  Nancy Ryan, Shawn Mackoff, Elizabeth Brown, Stacey Szydlik
Director of Photography: Giorgio Scali
Experience & Insights: Michelle Dickens
Graphics/EP: Natl TV/Jared Libitsky, Zachary Wakefield
Music: Dogwalk Music