Popeyes chicken tastes amazing because it’s marinated in Louisiana seasonings for 12 hours.

But a lot of people didn’t realize that.

So we invented Popeyes 12-Hour Drive-Thru.

It spanned two states and 850 miles. Fans ordered from a working digital menu in West Texas and drove 12 hours to New Orleans while their chicken marinated.

Along the way, billboards and cheering crowds told them how much longer they—and their chicken—had to go.

 

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