Turning flights inTO WORKS OF ART.

To show Southwest flyers they mean more than just a dollar sign, we created an immersive online experience that turned the time they spent in the air with Southwest into personalized interactive works of art. Over a million unique experiences were created, where every piece of flight data became a brushstroke connecting them more deeply to the brand. Customers were able to engage with their art on their phones and laptops, and print out their one of a kind works of art.