Nerds are the New Black

We always knew there would come a day when the quiet, smart kid would become our boss. But it was never in our wildest of dreams that the same kid would band together with his friends and take over all that is cool – including the creative industry and how we go about talking to consumers. Now (in addition to being decked out in black clothing from head to toe) being a nerd is en vogue. Dungeons and Dragons, anyone?

Here are some Q&As with some of the many technologically inspired nerds at GSD&M
(in order L to R starting in the upper L corner):


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