In 1986, Moctezumair, the mustache hair dryer company, reached out to Mexico’s top ad agency – GG&SS – to increase the sales of their product with a new TV campaign.

This telenovela was produced by GSD&M in support of Movember’s mission to change the face of men’s health. To join the movement or donate, visit http://us.movember.com, keyword: Mopack.