Austin City Limits Names GSD&M Creative Agency of Record


KLRU-TV, Austin PBS, announced today that GSD&M has been named creative agency of record for Austin City Limits, the longest running music show in TV history. In the new partnership, GSD&M will help guide creative brand development for Austin City Limits.

“GSD&M has deeps roots in Austin and has long been a supporter and contributor to the arts community,” said Tom Gimbel, general manager of Austin City Limits. “They are the ideal partner for us and bring a lot of passion and experience to this relationship.”

“Austin City Limits is a national treasure and has helped form the foundation of Austin’s music scene,” said Duff Stewart, CEO of GSD&M. “We’re proud of this new partnership and look forward to working with Tom and the Austin City Limits team.”

About Austin City Limits
Austin City Limits (ACL) is a public television series that records and broadcasts original musical performances from exciting new talent and legendary artists of all genres.

Austin City Limits is the longest-running music series in American television history and remains the only TV series to ever be awarded the National Medal of Arts. The historic KLRU Studio 6A, home to 36 years of ACL concerts, has been designated an official Rock & Roll Landmark.  In 2011, ACL moved to the new venue ACL Live at The Moody Theater in downtown Austin. The show continues to air weekly on PBS stations nationwide and episodes are made available online.

ACL is produced by KLRU-TV and funding is provided in part by AMD, Budweiser, the Austin Convention Center Department and its newest supporter, Dell.  Additional funding is provided by the Friends of Austin City Limits.

Learn more about Austin City Limits, programming and history at

About KLRU
KLRU-TV, Austin PBS, reflects, celebrates and inspires Central Texas through creative excellence, community engagement and lifelong learning. In addition to providing locally produced and quality national television programming, KLRU is also a non-profit organization helping to build a stronger community through educational workshops, community engagement projects and public events. Known as the producing station of the longest-running live music television show AUSTIN CITY LIMITS, KLRU has also worked on several other national productions including the documentaries CITIZEN ARCHITECT and LAST BEST HOPE. The station also produces local shows including OVERHEARD WITH EVAN SMITH, CENTRAL TEXAS GARDENER and ARTS IN CONTEXT. Get more information about KLRU at

About GSD&M
GSD&M is an advertising agency celebrating its 40th year of helping some of the world’s most iconic brands win by articulating and activating their core purpose – the difference a brand strives to make in its customers’ lives. GSD&M is part of Omnicom Group, Inc. (NYSE: OMC). For more information, visit

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