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BECOMING A FIRST-AND-ONLY BRAND WITH KATE RUSH SHEEHY

By Nick Westergaard

Kate Rush Sheehy is Senior Vice President, Strategy & Insights at GSD&M, an Austin-based agency supporting brands like Capital One, Pizza Hut, Southwest Airlines, and Universal. Kate’s work helps lead clients in new exciting new directions anchored by strategic insights. We discussed all of this and more this week on the On Brand podcast.

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About Kate Rush Sheehy

Kate Rush Sheehy leads the strategy department at GSD&M, a group of thinkers, makers, and “great question!”-askers that includes brand strategy, comms strategy, and research. She is a passionate builder of ideas and always looks at an opportunity from every conceivable angle to help push the agency’s thinking into fresh new territories. Kate joined GSD&M from Expedia Group where she led global brand strategy and advertising for Vrbo, highlights which include launching the brand in 17 countries and building a creative strategy that justified profitably growing the brand’s media investment by 10x. Prior to that, she opened the Austin office of R/GA where she spent most of her time making Crocs cool again and finding the perfect positioning for a range of Frito-Lay’s brands.

From the Show

What brand has made Kate smile recently? Kate shared her love of two recent campaigns. First, she loved the recent “DunKings” Super Bowl ad from Dunkin, continuing their Ben and Jen story. She also smiles at the recent GSD&M work for Capital One featuring John Travolta reprising his famous Saturday Night Fever strut.

Connect with Kate on the GSD&M website or LinkedIn.

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