GSD&M Spot Is First One Singer Has Appeared In Since The 80s

By Maureen Morrison

Radio Shack has a new, albeit oddball, spokesman: Weird Al Yankovic.

Mr. Yankovic is appearing in the electonics chain’s holiday campaign called “Gift Smart,” which launches today. In the TV spot, he sings a new take on “Toyland,” a song from the musical “Babes in Toyland.” The lyrics, written by Mr. Yankovic with Omnicom’s GSD&M, detail how Radio Shack is a destination for electronic gifts for everyone, including boys, girls, and “even cousin Bob who’s 43 and lives at home.” Read the full article here.

Credits:

Agency: GSD&M
Client: RadioShack
Title: Toyland Gift Smart
Launch Date: 11/7/2014
Chief Creative Officer: Jay Russell
Group Creative Director: Scott Brewer and Ryan Carroll
Associate CD/AD: Ross Aboud
Associate CD/Writer: Kevin Dunleavy
Art Director: Morgan McDonald and Ryan Warner
Copywriter: Scott Chalkley, Matt Garcia, and Maxx Delaney
Director of Production: Jack Epsteen
Sr. Producer: Alison Wagner
Business Affairs: Stephen Duncan
Account Leadership: Sabia Siddiqi, Lindsey Mongrain, Elizabeth Perez, Nadia Elias, Emily Charlton
Project Management: Sara Rosales and Ryan Gallagher
Experience and Insights: Klaudia Flanigin
Digital Production: Paul Gallardo and Bethany Newman
Art Production: Marilyn Rose
Photographer: Jessica Spruill
Studio Services: George Garcia
Information Architect: Victor Solares
Production Company: Prettybird
Director: Rami Hachache
Executive Producer: Ali Brown
Line Producer: Hilary Calhoun
Editorial Company: No. 6
Editor: Kyle Brown
Executive Producer: Crissy DeSimone
Producer: Kendra Desai
Music: HUM