From Inc.: 12 Best Books for Business Newbies

By Jay Steinfield

…Since I frequently get asked by people new to business for suggestions, here’s my book list full of some essential ingredients that everyone in business must know to succeed (in the order in which they should be read). Note: My first four books are not so much about business per se and business tactics, but about introspection and life. As such, I recommend everyone read them…

4. “It’s Not What You Sell, It’s What You Stand For” by Roy Spence

Building a business and bettering your life starts with understanding one’s purpose in the world. This book explains not only why it’s so important to understand the real meaning behind your work, but specific steps to finding your purpose (notice I didn’t write finding “your passion”).

Read more at Inc.

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