Posted on 11 August 2012
Five Leadership Traits that Drive Outstanding Marketing
By Duff Stewart, CEO of GSD&M
Chief marketing officer isn’t an easy job. There’s great pressure to achieve specific business goals, using subjective tools like art and psychology, all within a media environment that’s fragmented and in great flux. It takes a special kind of leader to navigate those sorts of challenges – which helps explain why the average tenure for a CMO is down to about two years. Read more here.