From Texas CEO Magazine: What Makes A Great CMO?

Posted on 11 August 2012

Five Leadership Traits that Drive Outstanding Marketing
By Duff Stewart, CEO of GSD&M

Chief marketing officer isn’t an easy job. There’s great pressure to achieve specific business goals, using subjective tools like art and psychology, all within a media environment that’s fragmented and in great flux. It takes a special kind of leader to navigate those sorts of challenges – which helps explain why the average tenure for a CMO is down to about two years. Read more here.

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