GSD&M was named a finalist in four categories in this year’s Ad Age Creativity Awards for the work that sparked an unprecedented cultural moment for Popeyes. Two words: “…y’all good?” was the moment that led to 20 billion impressions worth $200 million in media value and a 42% jump in sales in the last three months of 2019.
Included in Tiny But Mighty, Best ROI: Work That Works and Best Launch of the Year, “the tweet heard around the world” earned three finalist spots while the dream team behind the work, Randy Romero and Angela Brown, earned a spot for Strategic Planner(s) of the Year.
Winners are announced at the Ad Age A-List and Creativity Awards Gala on April 14, 2020. See here for the full list of finalists.