This week, GSD&M Idea City was honored with a gold 2010 Event Design Award in the “Best Mobile Marketing Vehicle” category for the U.S. Air Force Command Center Alpha experiential tour. Put on by Event Design magazine and owned by Event Marketer magazine, the Experiential Design Awards are “this industry’s highest honor, claimed only by the cream of the crop in the world of events, exhibits, and environments.”

Command Center Alpha is a first-of-its-kind augmented reality mobile tour experience that immerses visitors in the “sci-fi” world of the United States Air Force. It takes the Air Force’s “It’s Not Science Fiction” campaign and brings it to life in the events world. Visitors explore areas of Air Force expertise via 3-D computer graphics, videos, audio and digital downloads. Along the way, they discover the many roles the Air Force plays in today’s military, as well as available career opportunities.

To view the full list of 2010 Experiential Design Award winners, visit: http://www.eventdesignmag.com/viewmedia.asp?prmMID=667&prmID=1