It’s not often you get to launch a brand-new branch of the military. This was, quite literally, a historic endeavor.
As longtime stewards of the Air Force brand, it was our honor to create and execute the first-ever brand and recruiting campaign for the United States Space Force across broadcast and social channels.
And this is just the beginning.
The Space Force is an enduring institution that is starting to create its traditions and heritage. We will help establish brand guidelines and standards, a logo, a motto, and a tone and voice that will serve as a North Star for our newest fighting force.
At GSD&M, we are all about finding purpose. And visionary ideas that make a difference.
As we say in the Space Force’s first commercial, “Maybe your purpose on this planet isn’t on this planet.”