Updated: Monday, 14 Mar 2011, 10:52 PM CDT
Published : Monday, 14 Mar 2011, 6:44 PM CDT
See interview here
Local advertising agency GSD&M is sending 50 of its employees to the South by Southwest interactive festival and asking them to blog about the panels so the rest of its employees can keep up with the festival.
The company calls the employees surrogates. Each surrogate is trying to attend five panels a day and take note of what they are learning.
There is a south by surrogate web site with links to their blogs and twitter pages.