L.L.Bean, America’s trusted source for outdoor apparel, equipment and customer service for more than 95 years, has awarded their media buying and planning duties to GSD&M Idea City.

In May of 2008, GSD&M Idea City was named L.L.Bean’s creative agency of record. Since then, the agency has rolled out marketing efforts that represent the purpose and uniqueness of the L.L.Bean brand.

“GSD&M Idea City’s strong media experience coupled with their creative abilities made us want to have all marketing efforts under one roof,” said Steve Fuller, L.L.Bean’s Chief Marketing Officer/Senior Vice President.

“We are thrilled to take on L.L.Bean’s media duties because having an integrated approach will help us accurately position their messages and continue to grow their business,” said Duff Stewart, president and CEO of GSD&M Idea City.

About L.L.Bean
L.L.Bean, Inc. is a leading retailer of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. While its business has grown substantially, L.L.Bean still upholds the values of its founder and continues his dedication to quality, customer service and a love of the outdoors. You can visit L.L.Bean anytime at www.llbean.com. A privately held company, L.L.Bean does not publicly disclose financials.

About GSD&M Idea City
GSD&M Idea City is a leading marketing communications and advertising company that has helped grow some of the world’s most successful brands. For more information, go to www.IdeaCity.com. GSD&M Idea City is part of Omnicom Group, Inc. (NYSE:OMC).