ABC News: Super Bowl 50: Sneak Peek at Avocados From Mexico Ad Featuring Scott Baio

Feb. 1, 2016

Avocados From Mexico, which had one of the most talked-about ads of the Super Bowl last year, is returning to the broadcast this year with a brand new pitch.

Last year’s spot was a humorous take on the very first draft ever -– presided over by a god-like figure. This year’s offering will be set in a “futuristic museum of culture in America,” Jay Russell, chief creative officer ad agency GSD&M, told “GMA.”

“So we’re using this device to sort of — if aliens were to catch culture today this is what they would see and their misinterpretations of some of those things,” Russell said, explaining the commercial’s concept. Read more here.

AdvertisingAge: Watch Scott Baio, Aliens and a Rubik’s Cube in Avocados From Mexico Super Bowl Ad

Aliens Give A Tour Of Earth’s Most Iconic Relics

By: Jeanine Poggi Feb. 1, 2016

What do “Happy Days” actor Scott Baio, a bunch of aliens and a Rubik’s Cube have in common? They will all appear in Avocados From Mexico’s Super Bowl commercial.

Avocados From Mexico is returning to the big game after making its debut last year. In the spot from GSD&M, an alien leads a tour in an interplanetary museum through an exhibit of Earth. The tour highlights what the aliens have determined are the most unique Earthly possessions, which include pop-culture items like a Rubik’s cube, a mannequin wearing the infamous blue or gold dress that drove the internet crazy and Scott Baio, along with Avocados From Mexico. Read more here. 

AgencySpy: GSD&M Sends Avocados Back to the Super Bowl, Into Space

By: Erik Oster Feb. 1, 2016

Following its surprise hit last year, GSD&M is taking Avocados From Mexico back to the Super Bowl with its “#AvosInSpace” campaign centered around a 60-second big game spot.

The ad opens with a tour guide saying “Behold the bounty of Earth” while showing a group of aliens around a spaceship filled with human artifacts. He opens with “The Cube of Rubick,” which he describes as “simple puzzle…considered unsolvable by the humans.” Subsequently he shows the tour a torture device (actually seating from a commercial device), emoji, and more. There are a lot of small jokes sprinkled throughout the lighthearted spot, such as when the guide flippantly says “They had Chia pets, just like we do” or references “the white and gold dress that caused the civil war.”

It’s a strange enough approach that it should be able to capture viewers attention, with small details to keep them watching until the guide finally points out the avocado tree, pointing out a bonus that comes with the price of admission. In addition to the spot, the campaign also includes a AvosInSpace.com site offering visitors the chance to win a one-year supply of avocados and a trip to Mexico. Read more here.

Adweek: Aliens Laugh at Silly Human Artifacts in Avocados From Mexico’s Second Super Bowl Ad Including emojis, the dress and Scott Baio 

By: Katie Richards Feb. 1, 2016

For its first Super Bowl ad last year, Avocados From Mexico journeyed back in time to imagine what the first, prehistoric Super Bowl draft was like. This year, the brand takes a trip into the future for its “#AvosInSpace” campaign.

In the 60-second spot created by GSD&M, a group of aliens follow a tour guide around a spaceship, learning about “ancient” artifacts from the late 20th and early 21st centuries. Those include a Rubix’s Cube, Chia Pet, airplane and the infamous blue and black (or white and gold) dress, which according to the alien tour guide “caused a civil war.” Read more here.

Business Insider: This second-time Super Bowl advertiser explains why it’s a no-brainer to return: ‘It’s the biggest stage out there’

By: Lara O’Reilly Feb. 1, 2016

Avocados from Mexico is returning to the Super Bowl this year with a humorous spot that sees a group of aliens take a tour around a “Museum of Earthly Wonders” — packed with pop-culture relics like the blue and white/black and gold dress and “Happy Days” star Scott Baio.

The brand made its Super Bowl debut last year, which was a surprise hit. The “First Draft Ever” ad, starring former NFL stars Doug Flutie and Jerry Rice, received the most positive conversation online of all the ads aired, according to General Sentiment. The company says 140 million people watched the ad in total.

Not just that, Avocados from Mexico president Alvaro Luque told Business Insider that the debut Super Bowl ad coincided — or maybe even led to — the company’s highest ever peak in sales last year. Sales grew 35% in the year, which runs from July to June. Read more here.

Creativity: Scott Baio, a Rubik’s Cube and Emoji Are Objects in an Alien Museum in Super Bowl Ad for Avocados From Mexico

Aliens Give A Tour Of Earth’s Most Iconic Relics

By Jeanine Poggi Feb. 1, 2016

Editor’s Pick: What do “Happy Days” actor Scott Baio, a bunch of aliens and a Rubik’s Cube have in common? They will all appear in Avocados From Mexico’s Super Bowl commercial.

Avocados From Mexico is returning to the big game after making its debut last year. In the spot from GSD&M, an alien leads a tour in an interplanetary museum through an exhibit of Earth. The tour highlights what the aliens have determined are the most unique Earthly possessions, which include pop-culture items like a Rubik’s cube, a mannequin wearing the infamous blue or gold dress that drove the internet crazy and Scott Baio, along with Avocados From Mexico. Read more here.

Mashable: Super Bowl advertisers just want America to have fun this year

By: Patrick Kulp Feb. 1, 2016

Super Bowl advertisers are learning how to have fun again.

After bleakening last year’s airwaves with such downers as a lost puppy, Internet bullies, a domestic violence PSA and, most memorably, Nationwide’s now-infamous dead child, marketers are expected to go easy on the tear-jerkers and find their sense of humor during Super Bowl 50 next week.

Bud Light will suit up comedians Seth Rogen and Amy Schumer for a mock-election; Shock Top has signed Silicon Valley star T.J. Miller for what he boasts will be the “greatest Super Bowl ad of all time;” Skittles has tapped Steven Tyler for what will undoubtedly be a characteristically wacky spot; and Snickers is rumored to have talked to Steve Harvey about self-mockingly reprising his Miss Universe gaffe.

In all, at least eight of the dozens of advertisers have confirmed that they plan to lay on the jokes during the commercial breaks. Read more here.

The New York Times: Second-Year Super Bowl Advertisers Face Their Own Pressures to Succeed

By: Sydney Ember Jan. 24, 2016

To say Alvaro Luque, the president of Avocados From Mexico, was nervous during last year’s Super Bowl would be an understatement. His company had decided to advertise during the game for the first time, and millions of dollars were at stake.

“If I didn’t have a heart attack last Super Bowl, that was a good sign,” Mr. Luque said. “It was completely crazy for us.”

The gamble, he said, paid off. The Super Bowl spot, which ran in the second quarter of the game and was a humorous take on a football draft, generated significant excitement on social media. The short jingle at the end delighted viewers. Perhaps most important, Mr. Luque said, “We sold a lot of avocados.” Read more here.