Following a year where live experiences and events came to a halt, the U.S. Air Force tasked their Agency of Record, GSD&M, to get creative by bringing virtual experiences online for potential recruits. In their newest recruitment campaign, E.C.H.O. – which stands for Enhanced Cognitive Human Ops, with the guidance of a cognitive professor, GSD&M developed an online experience that will show visitors how a well-trained Airman is the Air Force’s greatest weapon. Through a series of challenges, players’ cognitive skills will be tested, measured and given feedback on so they can develop them further.
It’s up to the participants to combat task saturation by working strategically and efficiently to accomplish each challenge and of course, have fun while they’re at it.
The hologram of a real Airman will walk users through the gaming experience comprised of three different missions where they will be tested on how they perform through each challenge. At the end of each challenge, the results will highlight which Air Force career path would be viable based on their play and how their cognitive skills can be used optimally.
Check it out here at airforceecho.com