Zale Corporation, known as the leading specialty retailer of diamonds and other jewelry products in North America, has selected GSD&M Idea City for its U.S.-based media efforts and North American creative duties for the Zales, Zales Outlet, Gordon’s Jewelers and Canada-based Mappins Jewellers and Peoples brands.

In this capacity, GSD&M Idea City is charged with elevating the Zale brand as well as helping the retailer increase sales using online, T.V., print, radio and out-of-home advertising efforts.

“Because of their solid strength in building brands and creating effective messaging, GSD&M Idea City is a great fit for our advertising needs,” said Richard Lennox, chief marketing officer of Zale Corporation. “We look forward to working with their talented team to build momentum around the Zale brands.”

“Zale has a long history of quality, service, value and innovation,” said Duff Stewart, president and CEO of GSD&M Idea City. “They are trusted by their customers in some of their most important purchases and we’re honored to become a part of the Zale team and help them grow their business.”

The first work is expected to break in early 2011.
About Zale Corporation
Zale Corporation is a leading specialty retailer of diamonds and other jewelry products in North America, operating approximately 1,900 retail locations throughout the United States, Canada and Puerto Rico, as well as online. Zale Corporation’s brands include Zales Jewelers, Zales Outlet, Gordon’s Jewelers, Peoples Jewellers, Mappins Jewellers and Piercing Pagoda. Zale also operates online at http://www.zales.com/, http://www.zalesoutlet.com and http://www.gordonsjewelers.com. Additional information on Zale Corporation and its brands is available at http://www.zalecorp.com.

About GSD&M
GSD&M is an advertising agency that has helped grow some of the world’s most successful brands. GSD&M is part of Omnicom Group, Inc. (NYSE: OMC) For more information, visit stage-wpe.gsdm.com.