Brands are at the top and then drop off the face of the earth but the question is why and how can you stop it? Well, first, brands need to change it up. We can’t keep doing the same thing – it gets old and boring. We need to change it up and keep up with what is going on in the real world. Also, our brands need a, you guessed it, PURPOSE.Kind of funny that everyone else is now jumping on our bandwagon. Glad to be ahead of the game on this one.

This one falls under the purpose category of reinvention since we are always trying to help our client reinvent themselves to stay relevant in today’s world.