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Use what’s out there.

A recurring theme in a few of my panels today was a reminder that we no longer have to start from scratch with every new project or technology platform we create for our clients.

Or, just because there’s a budget to build a custom search feature or a coordinate heavy geo-position system, doesn’t mean you have to. Take advantage of existing technology.

The same reasons that tech start-ups no longer require millions in up-front VC money, massive amounts of hardware and newly developed software to launch a product can be applied to the world of marketing and brand platforms.

The key is to have talent around that knows what’s out there and can apply it at the right times to the right projects.

So reinvent yourself. Become resourceful. Keep reading Wired. Dive into the tech blogs. Stalk a Google employee. And stay curious.

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