In ACL Live’s latest roundup of its upcoming events, you might have seen a listing for the All ATX showcase at Moody Theater on September 24. What is special about this event is that Austin music legends Jimmie Vaughan, Eric Johnson, Ray Benson and Christopher Cross and many others are coming together for a one-night only concert, all in support of HAAM.
On top of that, an album featuring all the great artists from this event is being produced by Gary Keller and available for purchase at Waterloo Records and HAAM’s website, among other local hotspots.
The album design, created by music-crazed GSD&M creatives Ben Hodgin, Sean LaBounty, Hayden Gilbert, and Justin Miller, uses two tones to take the eye on a musical road map.
“HAAM came to us with the assignment of making a ‘best of’ album to promote their benefit and concert,” said Sean LaBounty, creative director at GSD&M. “They knew we wouldn’t be able to fit all the best from the ‘Live Music Capital of the World’ onto just one album. That would be a gigantic box set. Too many greats would be left off.”
“So we thought of a cool way to help the world get to know the epic Austin music scene a little better—an annual All-Star list if you will, ‘The ALL-ATX’ with a vintage design through a modern lens—clean, bold and powerful,” LaBounty added. “And we’re hoping to get a [ALL-ATX] baseball team going soon.”
The passion behind this album is no surprise. GSD&M started its relationship with HAAM over ten years ago and since then, will find any way to assist with marketing of the organization.
“There is no other organization that offers affordable healthcare to local musicians like HAAM. This is our hometown too, so contributing to the Austin music scene and its culture is critical to its survival,” said David Rockwood, VP/Community at GSD&M.
“So when we were approached of the idea of a benefit cd, our creative teams jumped at the chance to be part of such an important project,” Rockwood added.
Tickets for this event go on sale Friday, August 2.