Millennials demand authentic, shareable experiences. To garner as much exposure with America’s largest consumer group, brands are infiltrating the music festival industry.
Intimate and unplugged.
The 2016 edition may have been our biggest and boldest yet.
Intergalactic Austin Afro-Funk
Brooklyn heart & Mississippi roots
22-member Jam Session
Where there's food, there's music.
The brewery serving up liquid Austin soul...
A “true no-hit wonder”
A new model for brands and bands to work together