Another year has come and gone, so it felt like the right time to reflect on all of the goodness that came out of GSD&M. 2018 was filled with game-changing work, much-needed conversations, well-deserved celebrations and, of course, so much good music. I somehow managed to narrow down what I believe to be GSD&M’s finest moments to 11 highlights and one playlist. Keep reading for a glimpse into last year.
Harry’s: A Man Like You
Breaking stereotypes and creating a cultural conversation around media’s portrayal of masculinity, the Harry’s short film was a breakthrough way of storytelling for a men’s grooming brand. The work even earned a Cannes Lions for film and a Glass Lion for change.
GSD&M Party at SXSW 2018
We gathered thousands of our closest friends, community members and partners in our backyard for the 8th Annual GSD&M Party featuring White Reaper, Durand Jones & The Indications, Pale Waves and Lukas Nelson & Promise of the Real, and we’re ready to do it again!
Alongside 200 female leaders in advertising, GSD&M’s President, Marianne Malina, was a founding member of Time’s Up/Advertising™. GSD&M helped lead the movement of saying “time’s up” on inequality in our industry and fronted a launch event across 14 cities in North America and Canada.
Winning Jack Link’s + Retaining U.S. Air Force
We took a break from our desks and gathered in the backyard to celebrate all of the hard work that led to winning our new client, Jack Link’s, and retaining our 17-year client, U.S. Air Force, for another 10 great years.
From futurists to improv teachers and leading chocolate connoisseurs, GSD&M brought in the brightest minds inside and outside of Austin to inspire and discuss what it means to create ideas that make a difference.
Winning Pizza Hut
We welcomed our newest client, Pizza Hut, with champagne, and of course, PIZZA!
GSD&M Presents: Jared & The Mill
Arizona folk rockers, Jared & The Mill, stopped by while on tour to play some acoustic versions of their latest jams.
Free the Bid
In order to continue the mission of creating more diverse and meaningful work, GSD&M pledged to Free the Bid and put more women editors and directors on projects.
Halloween at GSD&M
As an office of creatives, we don’t take Halloween lightly. From The Shining Twins to Guy Fieri, this year’s costume contest was far from overrated.
Popeyes Emotional Support Chicken
The TSA-friendly, emotional support animal you can eat, Popeyes’ Emotional Support Chicken, took the media by storm. Appearing in Cosmopolitan, Delish.com, USA Today and much more, everyone ate it up, quite literally.
GSD&M Holiday Card: Austin Pets Alive!
This year, we used our annual holiday card to give back to our local animal shelter, Austin Pets Alive! Including an 18-foot “wishlist tree”, donations from employees, a GSDM.com takeover, and a card sent to our favorite family, friends and clients, our holiday initiative raised tons of awareness, funds, and shelter necessities, and gave every animal a blanket to keep warm this winter.
And to top it all off, here’s a comprehensive playlist featuring every song from GSD&M’s monthly playlists in 2018.
If last year is any indication of how 2019 will go, I’d say we have a lot to look forward to.