The rule-breaking work for Alfa Romeo USA earned an ANDY Award for “Make Room for Alfa.” The campaign features car owners doing everything they can to sell their current vehicles. They’ll do just about anything to get an Alfa Romeo Giulia in their driveways. The ANDY Awards celebrates the bravery behind ambitious ideas, and what’s more ambitious than selling a car to sell a car?
The ANDY Awards honor great ideas that, in turn, build a strong, diverse talent pipeline for the ad industry. They celebrate bravery, transparency and, ultimately, the ideas.